A Twitter Market Sizing

I wrote about my hypothetical Twitter customer segmentation recently, and I thought I’d follow up with a rough stab at a market sizing for Twitter advertising.  The exercise is helpful one for thinking about Twitter’s business model and potential revenue, even if some of the numbers are placeholders. Continue reading A Twitter Market Sizing


A Twitter Customer Segmentation

Twitter has certainly seen its share of hype, but along with Facebook and followers like Google Buzz, the company really does herald the rise of a new communication paradigm, the status update.  Whether due to nature or nurture, people seem wired to respond to headlines, and the status update feeds on that desire for short, punchy communication.  Based on the explosion of text messaging from almost nothing to hundreds of billions of messages per year just in the US, the status update medium should also be transformative.

With that in mind, here’s an only slightly tongue-in-cheek segmentation of Twitter users based on my experience with the service so far. Continue reading A Twitter Customer Segmentation