About

About the Company

Brekiri’s goal  is to help people do business research and analysis faster and more easily by giving them better tools to use.  The first version of the Brekiri research application is under development and should be available as a free public beta by late spring 2010.  Please sign up for the mailing list if you would like to be kept informed of product releases.

The company is named after an African god of knowledge, to represent giving people easier access to knowledge.  Try pronouncing it Bre-KI-ree.

Brekiri was founded by Greg Gentschev after a consulting career in which he spent many late nights searching for industry and competitive information, eventually realizing that this might be a pain point that many people shared.  You can find more information on his background on LinkedIn.

About the Blog

This blog is intended to share useful approaches to research, online information sources, business analysis, strategy, and related topics in consulting, marketing, and strategy.   It is still a work in progress, and feedback and topic ideas are very welcome.

Comments are also quite welcome.  They are lightly moderated, and anything rude or inappropriate will be removed.  The idea is to maintain a civil, professional, and on-topic tone on the blog.