What Does This Company Do Again?

“We have more than 250 operating companies in 60 countries employing approximately 115,000 people.”  Statements like these illustrate how large companies, almost by definition, are highly confusing entities.  They encompass all sorts of legal entities for tax and other purposes that have little to do with running the business.  Even the actual lines of business can be highly complex because of the sheer number of products and departments.  They acquire and divest businesses all the time, mash them up in a variety of confusing business units, and sometimes obfuscate their reporting to avoid giving away too much information to competitors.  Private companies are often even worse, of course, because they are not required to report as much information.

Brekiri is working on solving this problem by providing a clear, simple set of metadata to help you get your bearings on a company you’re researching, whether it’s a potential customer, competitor, or partner.  We show you the business unit structure, categorize those units into more specific industry segments than other sources, and give you a jumping off point for searching for financials, people, or other topics.

We’re still fine-tuning the application, but you can already take a look at a few examples of the company profiles we’re putting together:

As you can see, we’re focusing on the life sciences and information technology sectors initially.

The full Brekiri application combines this information with financial filings search, web search, and industry data to create an integrated starting point for all your company research projects.  We want you to be able to spend less time searching through Google, finance sources, and SEC filings, and more time getting your actual work done.

Check it out and let us know what you think.  What’s your biggest pain point when researching companies?


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  • Shanelleweiss

    Hi Everyone,

    We are Launching very soon our website about Journal Publications,Coming soon, First Issue Will Be Published in November, 2011
    Submit Your Article for Free Publication in the Very First Issue.

    T & S Journal Publications publish a collection of double blind peer-reviewed journals covering many areas of Management, Marketing, Education, Real Estate and Property, Business and Economics, and Business Information System. T & S Journal Publications invite high quality articles in the following journals according to their capacity. If you are interested to submit your article in one of the following journals,

    All papers are double blind peer-reviewed and internationally renowned reviewers have been appointed to ensure that review is done rapidly and to the highest standards. These journals serve as a platform to promote the exchange of ideas with researchers around the world. All these journals get published bimonthly.
    Management Journals (Different areas of Management):
    *Marketing Journals:
    *Education Journals:
    *Business and Economics Journal:
    *Information System Journals:

    Please send it to us through the following email address below:
                        Submit Your Article :
    editorial.panel@tandsjournalpublications.com

    Regards,
    Editorial Team

  • Ritesh Chopra

    int

  • Ritesh Chopra

    Interesting idea… would be good to see some financial charts too. 

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