http://www.brekiri.com/blog/193/a-full-market-sizing-example/ Thu, 27 Oct 2011 15:40:00 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://www.brekiri.com/blog/193/a-full-market-sizing-example/comment-page-1/#comment-108 Greg4 Fri, 19 Nov 2010 11:56:35 +0000 http://www.brekiri.com/blog/?p=193#comment-108 I'm not completely sure I understand your point, but it sounds like you're saying that one should question the top-down market size if it's significantly bigger than the bottom-up. I'd say yes. It may be that you need to define your addressable market more strictly. However, both of these numbers are inexact. The bottom-up will never be completely exhaustive, so it may understate the size of the market. I'm not completely sure I understand your point, but it sounds like you're saying that one should question the top-down market size if it's significantly bigger than the bottom-up. I'd say yes. It may be that you need to define your addressable market more strictly. However, both of these numbers are inexact. The bottom-up will never be completely exhaustive, so it may understate the size of the market.

]]> http://www.brekiri.com/blog/193/a-full-market-sizing-example/comment-page-1/#comment-107 Kashish Sharma Fri, 19 Nov 2010 10:01:50 +0000 http://www.brekiri.com/blog/?p=193#comment-107 A very nice take on market sizing. Just an additional manifestation of this exercise while checking for market entry decisions. Use Top Down, say A1 and Bottom Up approach results- say A2, in case the values differ significantly: question if there is a scope to gain the subtracted value ie. A1 - A2. A very nice take on market sizing. Just an additional manifestation of this exercise while checking for market entry decisions. Use Top Down, say A1 and Bottom Up approach results- say A2, in case the values differ significantly: question if there is a scope to gain the subtracted value ie. A1 – A2.

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